Advanced Research and Development Centre

The Advanced R&D Centre in Rovereto operates for all areas of the Group. While its task is to define the development specifications for compounds in all application areas, from retreads to new tyres, and for the technological aspects of new car tyres, it is also directly involved in tyre structure and tread pattern engineering activities.


In recent years, the Advanced Research and Development Centre has concentrated its activity on hi-tech projects including:

  • the development of the Ultra High Performance tyre series and special winter models;
  • the design of low rolling resistance and high mileage compounds;
  • the development of products that reduce fuel consumption and CO2 emissions.