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Marangoni Retreading Systems Deutschland and Marangoni Argentina

17 October 2011
Change of company name for Ellerbrock and Distribuir, acquired by the Marangoni Group in the early 1990s and in 2008.

 

Starting this September, Ellerbrock Reifenrunderneuerungs-Technologie GmbH and Distribuir SA, acquired by the Marangoni Group in the early 1990s and in 2008, and specialising in the development of tyre retreading materials, will trade under the name of Marangoni Retreading Systems Deutschland GmbH and Marangoni Argentina, respectively.
The new company names and the adoption of the Marangoni brand confirm the increasingly important bond that the Italian group has formed with these two foreign subsidiaries over time.
Putting the Marangoni name on the products manufactured in Hamburg and Rosario and sold in most of continental Europe in the former case, and in South America in the latter, will allow the Italian group to complete the Marangoni brand’s globalisation process in the retreading sector, supporting internationalisation of brand identity and creating a family feeling between the companies that help spread the company’s brand and image around the world.

 

 

 

 

 


Area: 26.500 mq
Logistics centre: 13.500 mq
Employees: 120
Annual sales: € 50 million
Products: Profil Liner and RINGTREAD
Market share: 25% of the German market

1919 Ellerbrock GmbH is established, with HQ in Hamburg
1990 Ellerbrock GmbH is acquired by the Marangoni Group
1993 Henstedt-Ulzburg site inaugurated
1995 Henstedt-Ulzburg site completed
2000 RINGTREAD production started
2011 Marangoni Retreading Systems Deutschland GmbH founded

Area: 4000 mq
Employees: 80
Annual sales: € 13 million
Products: RINGTREAD, Unitread , Precauch
Market share: 30% of the Argentine market

1997 Distribuir AS is established, with HQ in Rosario
2005 First phase of acquisition 
2008 Completion of acquisition
2011 RINGTREAD production started